Vancouver Vision Clinic’s site needed an overhaul. The look and feel no longer reflected the personality of the business, it could stand to be re-organized so it was more intuitive to navigate and it was cumbersome for the client to make any updates themselves. They also had a second location that didn’t have a website at all - so now they needed two sites with a budget for one.
Create a CMS website that was more inviting and personal by visually showcasing the business and the people that work there. It had been a long time since headshots were taken and new people had joined the staff, begging the need for a photoshoot. While we were at it, we could capture the staff interacting with actual patients ranging in age from pre-school to seniors. Next, come up with a tagline that summed up who their primarily focus was - families. Because the budget didn't allow for an entirely new site design for their second location, we kept it simple. We used the same layout format for the Camas location and simply changed out the photos to reflect the differences between the two clinics.