The existing site was not easy for the client to update, nor reflective of the personality of the clinic. In addition, the client's current site was originally designed and built by a third party company specializing in dental and orthodontic websites. Consequently, it was important to establish a relationship with the developing company so the process between design and the final build remained seamless.
We reached out to the existing developing team to establish specs and expectations. Second, rather than incorporate impersonal and over-used stock photography, we scheduled a photo shoot over a 3-day period to capture Dr. Lathrop and her staff “in action.” We also had a handful of willing patients who provided a personal touch, which highlighted the unique personality of Lathrop Orthodontics. Next, we designed a site that truly represented the clinic by pulling inspiration from the office interior, right down to the swirly woven designs covering the waiting room chairs.