Vaya Creative has adopted a number of new technologies in order to lessen our carbon footprint and go through the business day causing the least amount of harm to our planet. Where possible, we do our best to encourage our clients and partners to do the same.
Some of our decisions and solutions are extremely tangible: by using a color calibrated virtual proofing system, for instance, we’ve moved towards paperless proofing. It cuts down on waste, eliminates excess transport from building to building, reduces fuel consumption and saves time spent idling in traffic. Plus, it speeds up the proofing process, making projects more efficient.
While this seemingly little change was first inspired by our industry’s shift toward digital, coupled with our desire to think up new strategies, the larger effects are reflected in your bottom line.